Media Research Paper Example | Topics and Well Written Essays - 1500 words

Media - Research Paper ExampleWhat is the extent of the reach of locoweed media in all of its forms? What is the impact of mass media advertize on the perceptions of people of themselves, their self-image? How does marketing affect decisions to purchase? How do mass media images and c everyplaceage influence court decisions, as typified by the effects of mass media images on high profile cases involving celebrities like OJ Simpson? What are the negative effects on the amicable skills of people from using kindly media, and what are the advantages and disadvantages of making use of social media platforms such(prenominal)(prenominal) as Facebook and Twitter? (Katz et al., 1973, pp. 164-181 Newton, 1999, pp. 577-599 Mutz and Martin, 2001). II. Discussion There is no doubt that there are subtle as well as titanic conjures in mass media brought about by the proliferation of alternative media channels online, such as YouTube, changes in the way people consume news with the decline of p rint and the shift to digital, the surge of social media platforms such as Facebook and Twitter in terms of mind share and use on a global scale, and a soldiery of other developments. Mass media basis be construed as not being something that is static and well-defined, but rather is something that is now undergoing a radical process of change, and it can be argued that rather than being a static reality mass media in fact is in a state of constant flux (Barkow et al., 2012, pp. 121-133). The advances in communications technology facilitated by the Internet will accelerate this upheaval and change process no doubt, and the afterlife shape and form of the dominant mass media platforms are not yet prognosticated with any degree of confidence. There are winners and losers to be sure, but who those are is anybodys guess at the moment. With the exception of social media platforms maybe, and some established media juggernauts such as Google, it can be said that mass media as a whole, in cluding its stakeholders and its consumers, is up for grabs and no one knows ultimately what its future shape and form will be (Prat and Stromberg, 2011 Crokidakis, 2013). On the one hand there are those who predict the decline in the power of mass media over the masses, and in this regard new and more potent forms of marketing are taking the place of marketing strategies that are overly focused on scope target markets making use of mass media. On the other hand, the continued rise in revenues from advertising making use of emergent social and online media platforms, such as Facebook and the various Google search properties, attest to power not moving away from mass media per se, but moving away from the traditional mass media platforms, such as print, in favor of digital media platforms and social media platforms. What is true is that even here the landscape is not well-described, as there are differences in the slipway that people make use of the new dominant social media platfo rms for different purposes, in different geographies and cultures (Katz et al., 1973, pp. 164-181 Newton, 1999, pp. 577-599 Mutz and Martin, 2001 Webster et al., 2005 Surani and Shroff, 2012). What is forgive is that the new media platforms are indeed putting clear demarcation lines between old ways of consuming and reacting to media and the new ways that people have come to interact with media as represented by the digital and social media