Advertisement, Good or Not Essay

Advertisement is news or a message that is do for persuade or influenced good deal to be interested in the product or service that a company offers. It means that every ad essential be persuasive. There be many kinds of ads based on its nature of advertisement, it is divide into Commerce ads and Non-commerce ads. Commerce ads made for influencing people in order to make water, defile and use the product that has been advertised. On the other hand non-commerce ads made to get peoples attention so they will be sympathetic or seduce a support to the ads.In the daily c areer people often see an advertisement in television, in news paper, in internet, in radio and at the road, posted on billboard. The advertisement will influence peoples behavior and physicology, because peoples culture and life title are based on what they wipe out seen and feel then they will implement it in their daily life. In this case, modern peoples life will be influenced by the information that they get in their daily life. By watching and hearing an advertisement, people will get two sides of effect, they are disavantages and advantages.The effect that people get is based on how people reply to the advertisement, and if people dont want to get the disadvantageous side of advertisement, they have to know how to respond to it. The main function of the ads is to promote a product in order to look more interesting and able to get consumers attention. There are many ways that company do to get the consumers attention through an ads, like in a humorous , strange , controversial way, and so on However many ads do not only want to promote their products but also want to give slightly honorable message to people so that it can useful to peoples life.For example, cigarette advertising Gudang Garam. It show that a scholar who is able to be a motorist hack only. He is constantly humiliated by the other motorcycle taxi riders because of his bachelors degree. His unfortunate fate changes when his only one motorcycyle is stolen. He feels high-risk and curses his bad luck. But, because that accident, he has an idea to make an alarm for motorcycle and after that he become a succesful entrepreneur. The moral message that we get is Never give up on situation, make a mockery as our motivation, and believe that there must be a good lesson in every difficulty. another(prenominal) function of ads is to educate people.How could an ads educate people? Thats because every has a figment that could be a lesson to people in their life. For example, Tea advertising sariwangi . It tells story about the wife who wants to ask her husband to repair their roof, but she doesnt want to disturb her husband. Finally she asks her husband softly and she also gives her husband a cup of warm tea in order to warm up the situation. The message conveyed in this ad is a wife should know her husband the train before asking something so that their family will always be harmonious.From both ads, we can see that there are no factors that could ruin childrens moral or the factor that could influence people to do something bad. On the other hand, both ads contain a lot of factors of entertainment and education, and they also give a lot of useful moral message to peoples life. There are some ads that advertise product excessively. That ads can manipulate public render and public minds. For example, body lotion advertisement. In that ads, the price of the product is not stated clearly.In fact it is only showing the beauty of its white shapes body that shows women will look more beautiful if they have flawless white skin after using this product. Its tagline also influences people to debauch something useless and force them to think that such a product is a primary need. The woman who feel pretty with her brown skin, now they feel loathsome because they dont flawless white skin. If the women still cannot get what the color of skin that they want, they will buy the product again and again untill they feel they have the best color of skin thinking about the effect.This ads shows that a bad ads can make someone consumptive and imitate the action from the ads. An ads doesnt have to be erased or eliminated from human live. As people who consume an ads in almost every activity, people have an obligation to choose and sort some ads which are good or not for themselves, think rationally to every sugesstion from the ads and improve the intrepretation of the ads in which every action in the ads is not always the sama as the real life.In short, any ads showed by some companies can be concluded as a bad ads or good ads based on how to responed to it. The ads can be good to someone but may not to others. Therefore, people have to respond to it wisely. People have to assume that an ads is just a media to promote a product and there is not a MUST buy the product. People cannot only the good ads but also can react the bad ones.