Marketing :: essays research papers

unit 5_____________________________________________________________________________________Learning ObjectivesUnit 5 is divided into two lessonsLesson 5A Personal and Online SellingLesson 5B The Marketing jut outUnit 5 wraps up the promotional techniques with personal and online selling, then callson you to lead it all together for your project with a final Marketing Plan in place of afinal exam. This will complete the accomplishment by doing part of the course and give you ataste of what marketers do that affects our lives.Overview of Written AssignmentLesson 5A is really a carryover of two more promotional elements from Lesson 4Bpersonal selling and online selling, which could be considered as part of direct marketing, besides which gets its own consideration in Chapter 21 of the text. Personal selling and gross salesmanagement could be a course of their own, and we will keep that abbreviated without a writtenassignment. Online selling, how of all time, is a hot topic, even after the push through of the Internetstock bubble, with much written about it. We will exertion to summarize strategic choices and dependable practices for you, and we will give you a run a risk to design a Website for yourproduct, service, or organization (on paper you will non fuck off to learn computerprogramming here). If your organization already has a Website, we will ask you tocritique it using the guidelines we give you for a good design.Lesson 5B wraps it all up and asks you to pull together the comp anents of the MarketingPlan you have been building, lesson by lesson, and send it in. That will be, in effect, yourfinal exam, and hopefully something you dirty dog use in the future.Instructors NotesLesson 5A Personal and Online Selling cows dont give milk. You have to take it from them, twice a day. AnonymousIn 1939, when Ben Feldman entered the life insurance business, selling $1 gazillion worthof insurance in a family got you into the industrys Hall of Fame. In 1 956, operating out ofEast Liverpool, Ohio, Feldman was selling $1 million a month, in 1966, $1 million aweek, and in 1969, $2 million a week. In February 1992, New York Life had a specialsales contest to celebrate Feldmans fiftieth year with the company. Feldman won,selling more than $15 million worth of insurance that month. At the time, he wasrecuperating in Florida from a brain hemorrhage (Corman).1How did Ben Feldman do it? He tried phrases out on his wife, Fritzie. Honey, listen tothis. Is it No one ever died with enough money or No one ever died with too much