The HIPAA Privacy Rule and Marketing Communications Essay -- Medical M

Protecting patient instruction is an important task for whatsoever considerablyness care provider. The Heath Insurance Portability and Accountability Act (HIPAA), also cognise as the Standards for Privacy of Individually Identifiable Health Information, was approved by the United States Congress in 1996. It was the first act to provide bailiwick regulations for the put on of patient health information. This privacy rule outlines the boundaries for the use of own(prenominal) health information, including specific guidelines to ensure HIPAA-compliance. In order to market on a lower floor HIPAA, there are certain privacy rules in place to encourage patients. According to HIPAA, selling is defined as a communication approximately a product or service that encourages recipients to purchase or use the product or service2. This definition can admit any type of marketing communication. Marketing also includes when a covered entity is nonrecreational by a third party for patient health information that they can use for their own purposes. It also covers cases of an associate communicating and encourage patients to buy or use their product or service. Covered entities, which include health providers, health plans, and health care clearinghouses, must receive say-so to use patients health information for marketing solely there are a few exceptions to this rule. Marketing activities that are permitted without foregoing liberty include face-to-face encounters as well as adult promotional gifts of little value, such as pens or mugs. A swell example of this would be a covered entity giving new mothers a free sample of baby products as they leave the hospital. Covered entities may discuss the health benefits of a product or service to a patient, along with describing health plan options, ... ...portant that the health care provider understands when authorization from the patient must be obtained and when it is not needed. Knowledge of the HIPAA Privacy en counter is essential for any health care provider as well as their staff in order to ensure that any marketing communications are HIPAA compliant.Works Cited1) tie-up for Healthcare Philanthropy. Question 5 Newsletters, Patient Education. Retrieved from http//www.ahp.org/advocacy/us/HIPAA/Analysis/Pages/Question5Long.aspx2)Direct Marketing Association (2002, August). The Privacy Provisions of the Health Insurance Portability and Accountability Act. Retrieved from http//www.dmaresponsibility.org/HIPPA/III13)Johnson, P. (2011, September 6). HIPAA How does it uphold to marketing? Retrieved from http//www.oandp.com/blogs/marketing-matters/post/HIPAA-How-Does-It-Relate-to-Marketing.aspx